Why PPC Marketers Are Now On Facebook
Facebook PPC is the next new thing for PPC marketers Compared with Adwords, you don’t have to deal with Google’s restrictive policies. Instead, you can use direct linking which makes starting campaigns easy. What’s nice about Facebook compared to other platforms is that it gets a lot of traffic, both from the US and other countries as well. So if you uncover a converting offer and design the right ad, you can make quite a bit of money with it.
One negative though is that creating ads on the platform is quite tedious. It might take you 40 minutes just to post 50 or so ads. One solution I’ve found is a tool called Facebook Ads Manager. This great little tool allows you to create your campaigns in one place and it will then go out and automatically create your ads for you. Once you try it, you won’t be able to go back to the old way.