Manage Your PPC
Adwords Tool – I have just a few more things I want to say about the effectiveness of Pay Per Click marketing and how to use this tool to its maximal effectiveness. First of all you need to realize that whenever money is at risk you need to have tight risk management controls. This means keeping a close eye on your daily budget, carefully split testing your ads, and optimizing everything about your campaign from your keyword list to your ads to your landing pages. With Pay Per Click the key to success is persistence and careful monitoring of your campaigns … you also need to know when a campaign is a wash.