There are a few more thoughts I want to share with you about Internet Marketing. In particular I want to quickly compare SEO to PPC. These are the two primary methods of driving traffic to your website. They are Search Engine Marketing techniques. SEO is the process of ranking your site for a keyword within the search engines to drive free and targeted traffic to your sites. PPC is the process of structuring paid marketing campaigns to drive targeted traffic to your sites based upon specific search terms that trigger your ads. SEO is slow, but free while PPC is fast, but can be costly. adwords campaign